ABOUT US
MdArte is a digital marketing agency in Madrid born from a story that, for more than 30 years, has brought together two passions: technology and art.
Our story
The story of MdArte begins long before MdArte. It begins with a boy, a computer and a stage curtain.
1990
São Paulo · age 9
My name is Vander de Souza and I am the founder and CEO of MdArte. My story begins in São Paulo, at a typing school. I was 9 years old and sat in front of a computer for the first time: a black screen, a blinking cursor and MS-DOS. I learned to talk to it command by command. Then came Windows, and I have never left its side since.
Curiosity has always been my companion. As a child I took my toys apart to see how they worked inside, and when VHS players started arriving in people’s homes and nobody knew how to set them up, I was the one they called.
16
years old · The first stage
Theatre had been with me since school. My teacher, Dona Cecília, always said I had the makings of an artist. With the support of my mother, Lindacy, and my grandmother, Irene, at 16 I began studying theatre and the arts professionally at the Ewerton de Castro Theatre School.
Since then I have lived between two worlds that hardly anyone brings together. I would go on stage and, when I came off, I kept a close eye on every advance in computers, systems and, later, the internet.
18
years old · Cia. Café Poesia
At 18 I was already a partner and member of a theatre company, Cia. Café Poesia. And our first job was quite a sign: touring the schools of São Paulo to introduce Zoyd, an internet portal for young people that worked as a guide to leisure and culture in the city.
It was the dot-com boom and the internet still sounded like a modem. We used theatre to tell kids what that website was and why it was worth visiting. Without knowing it, we were already doing digital marketing with art.
2004
Madrid · 20 years at Teatro Amaya
In 2004 I arrived in Madrid, and for 20 years I was part of Teatro Amaya. Everything to do with technology went through my hands: the website, social media, video editing, listing the shows on ticketing platforms, last-minute discounts, the audience database and even the QR codes with the show programmes.
I learned something no manual teaches: social media is not just for informing people, it is for making them want to come. With it I sparked curiosity, made each show known and filled the theatre. That, in the end, is digital marketing.
Today
MdArte
MdArte was born from that experience and from a conviction: art and new technologies work better together. Just as a show needs more than a good script to fill a theatre, your business needs more than being online to win customers.
Today I put everything I have learned at the service of companies, professionals and cultural projects: WordPress web design, branding, social media, SEO and online advertising. Strategy so your brand reaches the people it needs to reach, and art so that, once it gets there, it stays.
“In the theatre I learned that the audience doesn't buy a ticket: they buy an emotion. On the internet it's exactly the same.”
Vander de Souza
What drives us
01
Original ideas, not templates. Every brand deserves a voice that is its own.
02
Nothing is published just because. Every action serves a business goal.
03
We measure what we do and explain it clearly, with results you can understand.
04
We speak your language, without jargon. You are kept in the loop at every step.
Who is behind it
Founder and CEO of MdArte
More than 30 years between computers and the wings of the stage. When you work with MdArte, you talk directly to me: no middlemen and no jargon, with someone who knows what it takes to fill a theatre.
Where we are
Calle García de Paredes, 24 · Madrid
info@mdarte.com
+34 613 966 042
WE ALWAYS REPLY AS SOON AS POSSIBLE
The name
MD stands for marketing digital (digital marketing): the precise part, the one that plans, measures and optimises. Arte (art) is the part that moves people: the idea, the stroke, what makes a brand memorable.
Our logo tells the story: a hand-drawn spiral, the creative process moving towards the centre, towards your goal, and a straight line running through it: the strategy.
Where we are
Calle García de Paredes, 24 · Madrid
info@mdarte.com
+34 613 966 042
Opening hours: 9:00 to 18:00 · WhatsApp 24/7
We would love to get to know your brand and think about how to help it grow.
