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Practical guides to digital marketing, social media, SEO and branding so your brand grows with smarts and with art.
Meta’s new terms for businesses and advertisers come into force on 30 October. We explain in plain language what changes (crawling of your website, AI in ads, catalogues) and what to review this week.
Design, speed, copy, SEO, contact and legal requirements: the checklist so your small business website works for you in 2026.
Google Business Profile is free and it is the gateway to customers in your neighbourhood. Here is how to create, verify and optimise it step by step.
From Black Friday to Three Kings’ Day: a simple marketing calendar so your small business makes the most of the 2026 Christmas season, stress-free.
Black Friday 2026 falls on 27 November. Here is how to prepare a profitable campaign for your small business without giving away your margin.
Where to start with digital marketing if you have a small business in Madrid: ideal customer, Google listing, website, local SEO, social media, advertising and measurement.
The sketchbook
Every week we send you the best of the blog and a tip we don’t publish. No spam. (Newsletter in Spanish.)
