PROJECT · WEB DESIGN + BRANDING
Digital marketing with art
This is how we designed the website and brand of our own agency: from the logo to a website in three languages, with tools to win customers, a client area with an app and an AI assistant. There is no better way to show what we can do for your brand than with our own.
Client
MdArte (own brand)
Industry
Digital marketing
Services
Multilingual web design, branding, content, social media, Google and AI agent
Year
2026
The challenge
MdArte was born with no clients and no portfolio. Its first calling card would be its own image: if the brand didn’t convey strategy and creativity, nobody would trust it with theirs.
We had a starting point full of personality: a hand-drawn logo, with a red spiral and a line running through it.
The solution
We turned the logo into a complete brand system and carried it, without losing consistency, to the website, the content, Instagram, Google and WhatsApp.
The concept: “stroke and strategy”. The handmade adds the emotion; the digital adds the precision.
01 · Sketch
From the original logo we extracted the exact colours and defined a design system: palette, typefaces, buttons, hand-drawn strokes and custom icons. We adjusted a darker action red so the buttons meet accessibility contrast requirements.
02 · Stroke
We designed and built the website in WordPress and Elementor, mobile first and translated into English and Portuguese. As well as a page for each service, we created tools that win customers on their own and a private area to support them throughout the project.
03 · Artwork
We took the brand to the channels where customers look for it: an Instagram profile recognisable at first glance, a complete Google Maps listing and organised WhatsApp customer service.
04 · Exhibition
3
languages: Spanish, English and Portuguese
7
forms and tools to win customers
2
installable apps: for clients and for the agency
90+
pages and articles published
We will keep updating this case study with the results in visits, leads and clients.
We do for your business the same we have done for ours.
